Articles Written By: bimtech

Prof. Ramendra Singh Associate Professor, Marketing, IIM Calcutta (View Full Profile)   Life Journey I come from a middle-class family who have lived most of my early years in the…Read more

I look forward to the learning experience and the challenges ahead as an editor and I hope to make this journal as established over the years to come. I look forward to the support of my colleagues as I venture in this new journey.

In these Covid19 days, Vitamin C and Vitamin D have come in prominence and are being marketed vigorously under various trade names either singly or in combination.

As the world was meandering through the fog of the rising impact of climate change and geo-political tensions towards and of 2019, like a meteor strike comes the onslaught at Covid-19. In short, the risk landscape has been shaken up like never before by the zoonotic disease from Wuhan in the beginning of 2020.

Covid19 has exposed the insufficient and inefficient public healthcare system in India. This is obvious from the tug of war between the Central & state governments.

Exporters need to develop not only good quality, reliable and differentiated products for the world but they also need to develop brand image for their company.