The art of Personal Branding – Building the brand within you

“Think about what people are doing on Facebook today. They’re keeping up with their friends and family but they’re also building an image and identity for themselves, which in a sense is their brand”- Mark Zuckerberg

Do you remember when only celebrities and major companies had personal brands? Actors, musicians, Fortune 100 businesses, and athletes got all the attention and dominated the airwaves. However, all of that’s changed now. Nearly anyone willing to put in the time, effort, and build their niche can become a ‘thought leader’ who gets all of the traffic (and customers) in their space.

It won’t happen overnight, of course.

When we talk about “personal branding” we are referring to establishing and promoting what you stand for. Your personal brand is the unique combination of skills and experiences that make you. Effective personal branding will differentiate you from other professionals in your field and enable you to stand out amidst the crowd.

Why Personal Branding Matters?

When it comes to building a personal brand, some people dismiss the process as being too time consuming, or not that important. It’s true – you will have to devote time and energy into self- branding properly. But the idea that building a personal brand is not important is just false, and here’s why:

People Are Googling You at Every Stage of Your Career

Just consider the numbers. According to CareerBuilder:

  • More than half of employers won’t hire potential candidates without some sort of online presence today.

Don’t lose out on an interview over something you can control – like your personal brand.

And if you’re not looking to get hired and think this doesn’t apply to you, think again. Especially if you own your own business or work as a freelancer:

  • Over half of consumers have chosen to do business with a freelancer or company because of a strong, positive online presence.

If you aren’t properly managing your online reputation, then you are actively losing out on business.

  • The average person now switches jobs every 2-3 years and 40% of the workforce will freelance by 2020. This means that a strong personal brand is more important than ever before. In fact, the more successful you want to be, the more important personal branding becomes.

According to a recent study from Weber Shandwick:

  • Global executives attribute 45% of their company’s reputation to the reputation of their CEO. That’s nearly half!
  • Additionally, a CEO’s reputation plays an important role in attracting employees to a company (77%) as well as motivating them to stay (70%).

How a CEO interacts online is directly tied to the success and appeal of a company in a major way. It truly effects, how outsiders perceive the company and how strongly and effectively the company is able to communicate its visions and values across the masses.

The three pillars to building a strong personal brand

  1. Building a basic brand
  • Audit your Search Results
  • Clean up risky Search Results and Social Media Posts
  • Define yourself and your personal brand
  • Building a strong online presence
  • Showcasing your skills and accomplishments
  1. Building credibility and an audience
  • Writing strategic content in the right places
  • Stay organized
  • Building brand through third party placement
  • Recognize patterns and suitable timelines
  1. Targeting opportunities
  • Outreach
  • Networking
  • Link building
  • Advanced keyword strategy

Personal Branding Can Help You Take the Next Step

Hence, Personal branding is a painless step in working towards your goals. Regardless of your industry or professional status, your personal brand has the power to make or break all kinds of opportunities for advancement. Once you’ve established a strong foundation, you’ll have a roadmap to follow, which makes the whole process much more manageable, achievable and fruitful.

As rightly quoted by George Bernhard Shaw- “Life isn’t about finding yourself, it is about creating yourself.”

 

ZAISHA CHADHA
PGDM, BATCH (2019-21)
BIMTECH, Greater Noida

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